Kerimli joins the specialist lender from Air, where she worked as a senior business development consultant, helping firms with sourcing tools and later life lending advice.
She began her career in high street banking in 2013 and moved into mortgage advice three years later.
Her experience includes a role at More2life as a BDM, advising on equity release, and several years of whole-of-market mortgage advising, where she managed a broad range of cases, from first-time buyers to portfolio landlords.
Kerimli’s appointment will support Hodge’s brokers and customers in London and the South East.
She said: “My passion has always been helping people, whether that’s customers directly or advisers working to find the right fit for complex cases.
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“Hodge’s approach to flexible lending really resonates with me, and I’m excited to bring that support to brokers across London and the South East.”
Emma Graham, business development director at Hodge, added: “We’re thrilled to welcome Nurlana to the team. Her experience across advice and business development means she understands the broker journey inside out.
“As we continue to grow across the residential and later life spaces, her role will be key in building relationships and supporting advisers who are dealing with complex customer profiles and multiple income sources.”
Kerimli’s appointment follows Hodge’s appointment of Daniel Lewis as head of marketing and Sara Bailey as head of operations.
