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Smartr365 releases HomeBuyer app to simplify process for clients

Smartr365 releases HomeBuyer app to simplify process for clients
Shekina Tuahene
Written By:
Posted:
November 19, 2025
Updated:
November 18, 2025

Smartr365 has brought out an app, HomeBuyer, designed to simplify each step of the mortgage process for clients.

The app will take clients through the mortgage journey, from completing the fact find, verifying their details and tracking case progress through to completion. 

The HomeBuyer app will guide clients through the fact find to help them complete this quickly and securely, with the use of an intuitive progress tracker. 

The income and ID verification is connected to Experian Open Banking and Experian Credit Reports. 

Brokers will send a secure invite to clients to use the app, and they will be able to upload and manage documents securely in one place. Clients will also be able to track the progress of their case from the decision in principle stage to completion, and receive live updates and notifications from their brokers as the case progresses. 

The HomeBuyer app is integrated into the Smartr365 platform, which the firm said would ensure data flows between the client and broker securely and instantly. This will mean less re-keying and faster case progression, while maintaining compliance. 

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It will provide a seamless digital fact find and verification process for brokers to improve accuracy and client engagement. 

Smartr365 said this would also give confidence and transparency to clients. 

Smartr365 said combining verification, communication and tracking in one app demonstrated and set the standard for how technology could simplify and humanise the mortgage process. 

Damon Macklin (pictured), chief product officer at Smartr365, said: “HomeBuyer is all about removing stress from the mortgage journey. 

“For clients, it delivers confidence and simplicity. For brokers, it brings accuracy, security, and speed – with everything connected through the Smartr365 platform. But this isn’t just innovation for innovation’s sake – we believe that customers will soon demand this kind of digital experience as standard, just as they now expect the seamless convenience of platforms like Monzo or Revolut. Brokers who can’t meet that expectation risk being left behind. HomeBuyer ensures they stay ahead of the curve – delivering the modern, connected experience today’s clients already want and tomorrow’s will insist upon.” 

David Bates, managing director of credit and verifications services at Experian UK&I, added: “Experian and Smartr365 share a vision of simplifying finance for customers through the smart use of innovation, technology and data. 

“By integrating our verification and affordability services – such as Experian Credit Reports and Experian Open Banking – into HomeBuyer, we’re giving brokers and clients a faster, more transparent way to manage the mortgage journey. We believe that very soon, this level of digital experience will become the new consumer expectation.”