The specialist lender’s current loan book is £806m but it is seeking to grow this to a multi-billion pound book and launch a number of new products.
It said the move was supported by favourable market dynamics as property professionals increasingly sought higher yields and the opportunity for capital growth.
Graham (pictured) joined from Bridgebank Capital where he had been since 2011, with his last role as sales director.
He has almost 15 years’ sales and real estate experience and will be responsible for driving further loan book growth, across both commercial and residential investment in the region.
Octopus Property CEO Mario Berti said: “Carl has built a reputation in the market for truly understanding borrowers financing requirements and delivering significant business growth as a result.
“As investors and developers increasingly look to diversify their property portfolios away from London and the South East, Carl’s market intelligence and deep intermediary network will be invaluable in supporting our ambitious plans for 2018, as we target a multi-billion pound loan book and a number of innovative new product launches.”
Carl Graham added: “The decision to join the Octopus Property team was an easy one, given its reputation as a market-leader in the provision of customer-focused fast and flexible financing, for borrowers at every stage of the real estate cycle.”