He has previously worked in technology-led roles in the financial services sector, including stints at JP Morgan, F&C Asset Management and PriceWaterhouseCoopers.
His most recent role was global head of corporate technology at Schroders Investment Management, a position he held for five years.
Masters will be tasked with developing the bank’s digital strategy and IT infrastructure.
His appointment follows United Trust Bank’s recent technological developments including changes to its decision in principle and underwriting systems to enable three-hour applications to offer.
Masters (pictured) said: “I am hugely excited to be joining United Trust Bank with a mandate to develop and deliver the bank’s digital technology and change strategy. UTB has already shown leadership in the specialist banking sector with its investment in intuitive fintech; improving customer and broker experiences, streamlining processes and encouraging easier and more secure communication between the bank and its stakeholders.
“I’m keen to further leverage innovative technology which will evolve with the bank and support its impressive growth.”
Rob Sherr, chief operating officer at United Trust Bank, added: “The creation of this new senior role at UTB underlines the importance the bank is placing on technology in helping us to maintain our commitment to innovate and improve customer and broker experiences when dealing with UTB.
“James’ deep technical knowledge and sector experience will be vital in helping us to stay abreast of the constantly evolving fintech landscape and delivering our exciting and dynamic change programme.”