Launched in 2021 and previously known as Citra Living, Lloyds Living is part of Lloyds Banking Group.

We operate a large and growing portfolio of over 5,000 homes for rent and shared ownership across the UK.

We work with property developers and house builders up and down the country, who share our commitment to quality and sustainability. Together we’re improving housing options for renters.

Lloyds Living funds the development of new homes that people want to live in, in the places where they need them, whether that’s suburbs, towns or cities.

They include flats and houses, which are all in close proximity to transport links, schools, shops, green spaces and local amenities.

We make energy efficiency a priority in all of our homes, with most of our homes rated (EPC) A or B, meaning lower energy bills and warmer homes for all our customers.

We all know there’s a lack of good value, quality, and sustainable housing available for private rent. We want to change this, as well as providing a stress-free and reliable service for those who rent.

Most landlords do a great job, but we’ve all heard the unfortunate experiences some tenants have faced, and the proportion of non-decent homes in the private rented sector is far too high at 21% 

At Lloyds Living, we work hard to be a great landlord that helps all of our customers to feel safe and secure in high-quality modern homes.

We are proud to be a fair and reasonable landlord, offering support to customers including those in arrears. And we keep our rents competitive, benchmarking them so our customers are typically spending less than 40% of their income on rent.

We’re passionate about being a trusted landlord and building communities that people want to call home.

It’s important that our customers feel like they can put down roots and keep renting with us for as long as they want to. But if they want to buy their home, they can also do so through our Pathways scheme.

Lloyds Living supports homeownership through our private shared ownership scheme, Pathways.

Pathways offers customers the opportunity to rent one of our homes for as long as they wish. We call it the “try before you buy” of home ownership. If they decide they’d like to buy their home later on, they can do so through shared ownership, buying shares as and when they can afford to. At some schemes we also offer day one shared ownership, where customers can start the process immediately.

We introduced the scheme because we know that homeownership is a dream of many of our customers, but it’s hard to take that first step onto the ladder when the deposit barrier is so high.

Through Pathways, our customers can buy a share in their newly built rented home with just a 5% deposit of the share they are buying.

We’ve kept our eligibility requirements as simple and straightforward as possible – Pathways is open to our customers who don’t own another UK property and have the right to live in the UK.

We arrange for all of our Pathways customers to take advice, either through their own broker, if they have one, or we can signpost them to an adviser.

If your client rents with us and then chooses to buy through Pathways, the process is straightforward and usually only takes a month or so until exchange of contracts.

Once they have bought a share in their home, they can choose to staircase as and when they can afford to buy more equity. Ultimately, they can buy their home outright, at which point they’ll stop making rental payments and just pay their mortgage, and the freehold will transfer to them.

Lloyds Living has grown quickly in just four years, and we have ambitious plans to become one of the UK’s leading private landlords. We want to provide more high-quality affordable homes to customers and create better communities across the UK with our partners.

We’re also working on ways to expand our Pathways scheme to help more renters get that all-important first foot onto the housing ladder. Mortgages for our Pathways scheme are currently offered by Lloyds and Halifax, with plans to expand the number of providers in 2025. Housing affects all of us – homeowners and renters – and it impacts the communities that we all live and work in. So let’s keep working together to build better communities and boost housing supply across all tenures.

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