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Build rapport with your tweets – Star Letter 17/04/2015

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  • 17/04/2015
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Build rapport with your tweets – Star Letter 17/04/2015
Each week Mortgage Solutions picks the most opinionated or thoughtful reader contributions from our article comments and letters to the editor.

Each week, we also round-up the best comments, emails and letters to the site and pick one reader contribution as our Star Letter. This week’s award goes to:

Tweet compliantly, don’t squawk – Blacks Connect

I’d simply suggest that brokers should not be ‘tweeting rates’ that is one sure way to lose followers. It’s not an avenue for advertisements. You only have to look at the leading twitter business.

Take O2 or EE; do they tweet about their call rates?.

Its more about their USPs, connecting with community, quick tips, jokes, competitions and guidance, reporting news.

Your also probably best ditching the “company name limited” tag and get going on your personal name; to build a rapport not a mailing list.

Adam Hosker

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