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Robo-advice will ‘never replace the human touch’ – Star Letter 30/09/2016

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  • 30/09/2016
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Robo-advice will ‘never replace the human touch’ – Star Letter 30/09/2016
Each week we round up some of the most thoughtful, intriguing and downright provocative comments on the Mortgage Solutions site to select our Star Letter.

This week’s Star Letter goes to Barry Chris for his comment under the post: Habito launches ‘human-free’ mortgage advice service

I am 43 and have been doing this job since I was 20 so I know a thing or two.

Yes, a broker must give best advice and point out the good, the bad and the ugly so clients can make informed choices. This is the easy part of a broker. A good broker is worth their weight in gold as over the 6-14 week period it takes to complete whatever the transaction may be, clients will have questions along the way regarding solicitors, estate agents or change their mind and decide to buy elsewhere.

Like myself, a good broker will answer their phone seven days a week and know each client personally and can answer their questions for peace of mind or act in an instant to put in a new application with another lender.

It seems good brokers are the link between solicitors, agents, banks and vendors, and while they all too often like to point the finger at one another regarding why things have not yet happened, a good broker will make the right calls to make sure things proceed so that the deal does not fall through.

When you have a device that is prepared to do all of this then I guess we will not be needed. Until then you cannot beat a good mortgage broker. It’s amazing how much compliance we have to navigate as brokers and yet this device seems to be able to just get on with it. I’m sure this device will have times when it can be useful but it will never replace the human touch.

Barry

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