Santa Claus has agreed a partnership with Spanish banking goliath Santander to launch a new or nearly-new toy swap in branches for chocolate coins.
The chocolate toy swap shop will open its doors from the 5 December to the 23 December and will donate all toys to children’s charities.
Toy collection boxes or red sacks will be available in each branch and donated to local charities or a partnership with In Kind Direct, who will distribute the gifts onwards.
Santander’s intermediary key account team is also promoting the campaign to its panels and collecting from brokers keen to take part.
The social media campaign is being supported by Jessica Ennis and Jenson Button and promoted on Facebook and YouTube.
Contact the intermediary team and make a child happy this Christmas.
Victoria Hartley is contributing editor at Mortgage Solutions, Specialist Lending Solutions, Your Money and Your Mortgage at London-based publishing company AE3 Media.
She has an MA in Radio from Goldsmiths after gaining a 2:1 in a Comparative American Studies BA at Warwick University. She also holds a TEFL qualification and taught overseas in Mexico and Japan from 1994 to 1997.
Her role includes editorial oversight of the news, analysis and features, event content management and strategic and editorial consultancy for the AE3 Media group. She is an experienced video, broadcast and live-event host and regularly chairs web and podcast debates and interviews.
Multiple award nominations have resulted in two wins: Santander Media Awards, trade journalist of the year and Headlinemoney Awards, mortgage journalist of the year (B2B). Here is one of the award-winning pieces: https://www.mortgagesolutions.co.uk/news/2011/07/21/exclusive-tale-bailey-fraud-witness/
Previous roles include editorships of Mortgage Solutions, consumer title What Mortgage and trade title Credit Today as well as a stint freelancing for a variety of outlets including The Guardian and Which? Money.