The name change of the National Association of Mortgage Brokers and Advisers (NAMBA) to the Association of Mortgage Intermediaries (AMI) is now likely to take place later this month.
The new name was chosen by the Association of Independent Financial Advisers (AIFA) and NAMBA to align it more as a subsidiary of AIFA.
Ray Boulger, senior technical manager of Charcol, and a member of the NAMBA steering committee, commented: ‘There is obviously considerable merit in making that link as obvious as possible to people. The name and logo were designed with that in mind: a new name, a new start.’
Boulger said legal and bureaucratic issues would dictate the exact timing of the re-brand. The re-brand is just part of other more fundamental changes to NAMBA, as the nascent trade body still has not secured an adequate level of funding from potential backers in the industry.
Boulger added: ‘The whole idea is to promote AMI strongly and convince intermediaries that it is a body worth joining. This requires some ‘seed corn’ funding, which discussions are currently taking place to secure. Once they have been finalised and the legal processes carried out, we will have the re-brand with new logo, and will be in a position to approach intermediaries and encourage them to join.’