You are here: Home - News -

HMC to rebrand and launch new product range

  • 01/10/2000
  • 0
Household Mortgage Corporation (HMC) has revealed details of its rebranding exercise as it becomes i...

Household Mortgage Corporation (HMC) has revealed details of its rebranding exercise as it becomes incorporated with its parent company First National, writes Rachel Williams.

While the company will retain HMC plc as its company name, it will trade under First National Mortgage Company, said Ron Howell, sales director at HMC.

As part of its incorporation into First National, HMC will relaunch itself into the mortgage market with a fresh approach to lending and a new range of products. While the lender could not be drawn on the exact details of the new range, Howell said it would include innovative, cutting edge deals. “We will make the market look seriously at its offerings in certain sectors. It is possible to give customers a far better deal and that is what we are going to do,” he said.

Howell added that the lender is also looking at diversification into different areas of the market.

The new product range will come into effect later in October replacing the lender’s existing portfolio.

All applications for existing products will need to be with the lender by the 20 October with applications for the new range starting days later.


There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • Todays Mortgage Administrator iVent programme: author Chris Croft discusses communication skills, @AldermoreBank's…
  • My week on Twitter 🎉: 104 Mentions, 47.7K Mention Reach, 66 Likes, 50 Retweets, 41.6K Retweet Reach. See yours with…
  • Our first day of the Mortgage Administrator iVent has been a great success – don’t forget to join us again tomorrow…
  • RT @DanielleDennis9: Our first ever virtual event is looking great! Make sure you log in today, take a look around the stands and watch the…
Read previous post:
IFA confidence boosted as 60% report steady increase in mortgage business

By Rachel Williams Research commissioned on behalf of the ZIFA Mortgage Network has confirmed that I...