The investment and partnership with BHG, the largest mortgage distributor in South Africa, will “elevate HLP’s value proposition, providing enhanced tools, resources, and support to advisers and their customers”. BHG has a 30% share in South Africa’s mortgage market through its two brands, BetterBond and MortgageMax.

HLP’s leadership and operational structure will remain the same, it was confirmed.

BHP also owns a home insurance provider BetterSure and has investments in specialist property firms Fine and Country, RE/MAX, Loom and REDi, which will offer HLP “complementary expertise” so it can refine its services.

BHG’s technology and resources will also help enhance HLP’s service offerings, benefitting advisers.

The investment will also allow HLP to “attract top talent, further strengthening the network’s support infrastructure for mortgage and protection firms”.

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Innovations that advisers can expect include technology that can improve customer experience, lower-cost lead generation tools and automation tools.

Christopher Tanner, CEO of HLP, said: “We understand the challenges that advisers face in today’s rapidly changing market. This partnership is about more than just growth – it’s about empowering our advisers to achieve their full potential, using the best tools and support available.

“While some of these advancements, such as AI-driven lead generation tools, are on the horizon, our focus is on ensuring that these innovations will seamlessly integrate into our existing systems, offering real value as they become available. Together with BetterHome Group, we’re committed to building a future where every adviser can thrive, where their success is our success.”

Rudi Botha, CEO of BHG, added: “Our investment in HLP is driven by a shared vision and closely aligned values. We believe in the power of partnership and are committed to equipping HLP with the technology and resources needed to drive growth and innovation.

“Together, we aim to create a more dynamic and innovative environment for mortgage and protection firms, ensuring their long-term success. HLP is the ideal network for firms that are serious about excelling in this industry.”