Simpson will lead the new division and oversee strategy, proposition and distribution across Yorkshire Building Society, Accord Mortgages and YBS Commercial.
This covers the oversight of mortgage advice and intermediary partnerships and will ensure a “consistent approach to growth and customer experience across all brands”.
All the brands of the three mortgage divisions will remain, and Simpson will join the Accord board.
Simpson has been with Yorkshire Building Society for around 11 years, initially joining as director of commercial lending and then becoming director of commercial lending partnerships earlier this year.
Prior to that, he was a director of financial services risk and regulation at Deloitte for around four years. Before that, he was a senior consultant for banking strategy and transformation at Navigant Consulting for around a year.
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Yorkshire Building Society said that by bringing the three brands together, it was “creating a unified approach that makes it easier for people to buy, improve and enjoy their homes”.
It added that it would lay the “foundations [for] simpler processes, faster decisions, and more consistent outcomes that deliver greater value for customers and brokers, building on each channel’s strong foundations”.
Yorkshire Building Society added that the changes would allow it to develop and innovate more, pointing to the £5k Deposit Mortgage that it launched in 2024.
Simon Watson, Yorkshire Building Society’s chief customer officer, said: “This transformation is about making life easier for our customers. By simplifying how we work and connecting our expertise, we can respond faster, innovate more effectively, and deliver mortgage solutions that truly make a difference.
“Whether it’s buying a first home, investing in property, or managing specialist needs, customers will benefit from a more joined-up approach. I’m delighted that Tom will lead this new function, bringing his experience and vision to ensure we deliver on our ambition to create a seamless, customer-focused service.”
Simpson added: “I’m delighted to take on this new role at such an exciting time. By bringing together three successful businesses, we can deliver a simpler, more connected experience and respond quickly to changing needs. Our ultimate goal is to make homeownership easier and more accessible, and this transformation gives us the tools to do just that.”
