The scheme provides Pink’s ARs with pre-qualified booked appointments with customers in their area for £60 per appointment. Each lead undergoes a qualification process by Pink, before the appointment is booked and issued to the intermediary.

Neil Hoare, sales and marketing director at Pink Home Loans, said: “This innovative generation scheme is ideal for intermediaries looking to generate business in the current market conditions. It is designed to reduce their initial outlay and save them time on lead generation, allowing them to get on with the business of delivering mortgage advice.

“All of the leads are fresh as they are only booked from those received by Pink in a real time environment. We have set defined loan to value bands to ensure that the AR has the best possible chance of converting the appointment into a sale.”