Mortgage News
Equity release adviser trade body launches
SERA, The Society of Equity Release Advisers, a trade body for equity release has launched to represent the interests of smaller independent equity release practitioners.
Formed by four equity release specialists, SERA’s purpose is to ensure the advancement of equity release as a practical retirement and estate planning tool.
SERA will work with product providers to develop innovative solutions for clients as their needs evolve.
It will provide a ‘centre of excellence’ forum for members to encourage an open exchange of ideas and information, including master class case studies to develop best practice.
SERA will have a revolving chairman and Simon Chalk will be the first chairman.
Andrea Rozario, director-general of Safe Home Income Plans (SHIP), said that any organisation that can help to bring confidence and improve standards is a welcome addition to the equity release industry.
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She added: “The opportunity for advisers to share experiences and offer support to one another can only be of benefit for the customer and at the same time help to improve the ability of the adviser.”
Claire Barker, chairman of the Equity Release Solicitors’ Alliance (ERSA), said ERSA was delighted to support the new initiative.
She added: “It is paramount in difficult times to uphold standards of excellence and to offer homeowners a portal where they can gain access to specialist financial advice in equity release and retirement options generally.”