Mortgage News
Advisers expect to see business from social media in 2010
Paaleads has revealed that 17% of advisers expect to see new business coming in from social media activity in 2010, a rise from 0% in 2009.
In its monthly member survey, Paaleads found that advisers are confident over their 2010 business prospects.
Only 8% forecast a negative outlook for their business and 62% said the outlook for their business over the next 12 months is very strong with their businesses in a good position to grow. When asked how they expected to secure this new business, the majority said that lead generation would play a major part.
Dean Jones, head of Paaleads, said advisers are embracing tools such as lead generation along with social media as they look to diversify their business generation methods.
He added: “They are responding to consumer trends in a more dynamic way than perhaps expected as we head into what will hopefully be a more prosperous 2010.”
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