Mortgage News
Social media to play role in lead generation
Paaleads has revealed that 17% of advisers expect to see new business from social media activity in 2010, a rise from 0% in 2009.
In its monthly member survey, the lead generation firm found that the majority of advisers said
lead generation would play a major part in how they would secure business from social media.
Advisers also expressed their confidence over their 2010 business prospects with 62% saying the outlook for their business will be very strong. Only 8% forecast a negative outlook for their business.
Dean Jones, head of Paaleads, said the survey proved that advisers are embracing social media as they look to diversify their business methods.
He added: “They are responding to consumer trends in a more dynamic way than perhaps
expected as we head into what will hopefully be a more prosperous 2010.”
Anthony Badaloo, manager at Church Hill Finance, said he believed social media had advantages
but would soon become another method of complementing how advisers generate business.
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He added: “At the moment, social media is new and if advisers use this method early, it may be an advantage for them. However, most intermediaries will adopt it soon; the advantages will fade and traditional differences such as the quality of advisers will prevail.”