The firm, which already offers debt management services in England, Scotland and Wales, will offer advisers debt management and IVA options for their clients. It will also provide a marketing toolbox to help advisers educate clients about the solutions available to them.

Blu believes the tool will be especially popular in Northern Ireland as homeowners have suffered a 40% drop in house prices over the last two years and have found themselves with mounting debts.

Peter Moat, managing director of Blu Debt management said: “In Northern Ireland, consumers traditionally ask their friends and neighbours for advice rather than go to an adviser – but with the fall in house prices the need for professional advice and responsible debt management solutions is escalating, and this has been reflected in the huge demand we have seen from advisers there for the type of solution that we can offer them.”

Rory McLeurson, the new regional director for Blu in Northern Ireland, said: “The demand for debt management in Northern Ireland is growing exponentially and we have already been flooded with demand from advisers both to attend seminars and to have access to the debt management products.”

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