Simon Chalk, a planner for the firm, said: “We are well known throughout the country for the depth and breadth of our equity release service. Changing name to something instantly recognizable, portraying our client experience of living life to the full in later life makes clear sense.”

He added: “Good financial planning must always include consideration of the client’s home as a primary asset. Many IFA’s recognize this, choosing to refer equity release cases to LaterLiving as the country’s leading specialist.”

The firm has become an appointed representative of Tenet Lime network, who will help LaterLiving with its expansion plans in the near future.