Daffern (pictured) was previously national account manager at Mortgage Brain, and before that, national key account manager at Hinckley & Rugby Building Society.

In his new role, Daffern will work with lenders to support SimplyBiz Mortgages’ member-brokers to get the best information, training and solutions.

“Phillip has an exceptionally rich understanding of the market, and the needs of brokers and clients, and brings a wealth of knowledge in using technology to grow and develop adviser and broker firms,” said Makayla Everitt, head of SimplyBiz Mortgages.

Daffern said: “I’m thrilled to be part of the team.”

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