Ford previously worked for Chetwood Financial, the digital bank and parent company of ModaMortgages, as a servicing operations manager. She has worked with the bank since 2020. 

Chetwood Financial has been building the ModaMortgages team in preparation for its launch, which will see the lender focus on being a provider of “smarter, faster, simpler” mortgages. 

The lender is expected to combine a people-focused approach with technology to enable instant decisions, an online calculator, case tracking and live chat. 

Ford (pictured) said: “Having been with Chetwood for several years, I understand and share the organisation’s passion for delivering financial products and services that make people’s lives better. The upcoming launch of ModaMortgages is hugely exciting, and I’m delighted to have taken on this new role – we’re set up to take all the stress away from brokers by making sure they’re supported every step of the way and our team is ready to deliver on that promise.”

Darrell Walker, director of mortgage sales and distribution at ModaMortgages, added: “We’re about to embark on our mission to make buy-to-let mortgages smarter, faster, and simpler. We’ll do this by being honest and transparent with brokers, providing them with an exceptional, painless experience.

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“Chantel and her team, as well as the raft of technologies and support structures we’ve put in place, are critical in ensuring we achieve this, and we have absolutely every confidence that brokers will see immediate value in the way we go about lending.” 

 Last month, ModaMortgages announced it had hired George Morgan as a business development manager (BDM) to cover the Midlands, East Anglia and South Yorkshire regions.