The tool, which is named ‘Roof AI’ after the character that appears on the firm’s website and social media accounts, offers immediate responses and is available 24/7.
The firm said the tool would complement the expertise of Mortgageable’s team of mortgage advisers by “handling routine enquiries, freeing up advisers to focus on more complex cases and personalised advice”.
Ciaran Wilkinson, sales director at Mortgageable, said: “Roof AI is about making mortgages less daunting. We know that buying a home or refinancing can feel overwhelming, and our clients often have quick questions outside of office hours.
“By introducing Roof AI, we’re ensuring that our clients have access to helpful information anytime, while still relying on our advisers for tailored, regulated mortgage advice.”
Kristian Derrick, director at Mortgageable, commented: “Feedback to date has been really encouraging. Roof is very personable and some clients haven’t even been aware they are speaking to AI while getting the answers they need, including live rates or being referred to one of our specialists where appropriate.”
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