V Loans will continue to target customers of all ages but the acquisition means it will now be able to serve a growing demand of older customers.
Colin Taylor, chief executive of Key Group, said: “The secured loans market is growing strongly and the acquisition of V Loans enables Key Group to enhance the range of solutions we offer customers and advisers.
V Loans was set up Dave Pinnington and Marie Grundy, who is also a board member of the Association of Mortgage Intermediaries, in 2007.
Dave Pinnington, director of V Loans, said: “We are absolutely delighted to be joining the Key Group which will give us the opportunity to work closely with their hugely successful executive management team.
“This will undoubtedly give us the platform to develop our ambitious growth plans within the secured lending sector for mortgage intermediaries and also provide access to important additional financial services products for customers of Key.”
Key Group plans to retain the V Loans brand and the packager will continue to operate from its headquarters in Wilmslow, Cheshire.