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National Counties rebrands to Family BS for new mortgage business

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  • 25/11/2016
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National Counties rebrands to Family BS for new mortgage business
National Counties Building Society will move all new intermediary and direct mortgage business under the Family Building Society brand from 1 December.

All mortgage deals for new customers will be directed through the Family Building Society, but will not impact existing product features, procuration fees, contact details or lending policy or criteria. Previously all new intermediary mortgage business has been directed through National Counties.

From 1 December, current and new mortgage products will be accessible via the dedicated intermediary website, www.intermediaries.familybuildingsociety.co.uk with automatic redirects from the National Counties intermediary website.

National Counties will continue to operate for its existing customer base, with customers that are approaching the end of their fixed or variable rate term given the option to switch to a Family BS product.

Cammy Amaira, head of intermediary sales at the mutual, explained that the Family BS brand was a stronger one that resonated more with intermediary partners.

Keith Barber, director of business development, added: “The Family Building Society brand was very well received when we launched it just over two years ago. It focuses on innovative and practical solutions for the mortgage and savings needs of of all generations, across both first-time buyers, mid-life borrowers and in later life. Bringing all that we do under one brand umbrella will make it easier and simpler for our intermediary partners to use our solutions to help their clients with the issues they face.”

The lender has launched a range of innovative products in recent months, including its Retirement Lifestyle Booster, a 10-year interest-only mortgage that is repaid with a lump sum at the end and aimed at helping retirees downsize.

In July, the mutual also launched an owner-occupier expat mortgage, which services those partly paid in foreign currency.

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