The Telegraph reported this weekend that Experian was now the front runner for the sale with private equity firm Corsair Capital apparently no longer in the running.
Last year it was reported that the brokerage was seeking a minority investor ahead of plans to float on the stock market for up to £300m.
The float, expected to take place next year, will see the firm follow in the footsteps of Mortgage Advice Bureau which was listed on the Alternative Investment Market in 2014.
The Telegraph says it’s not yet clear when Experian came into the bidding process or when a deal is expected to close.
Associate director at L&C David Hollingworth said: “Last November we announced our intention to seek a minority investor in preparation for an initial public offering in the future and to assist the business in its growth initiatives. Nothing has changed since then and we do not comment on market rumour and speculation.”
Experian was not available for comment.