McKinlay will join the firm from 2 October and will replace Keith Street, vice chairman of group lending, who will step down at the end of October.
Prior to this, McKinlay was commercial and channels director at Lloyds Banking Group, with responsibility for analytics, pricing, customer experience, business development and channel engagement across retail and commercial banking.
McKinlay was also mortgage new business director, responsible for overseeing mortgage sales across Lloyds Banking Group, until April 2016. He previously held senior positions at Homeserve as director of marketing, as well as RAC and Aviva as head of sales and marketing.
“With previous experience leading mortgage sales for the various Lloyds brands, Craig stood out as a candidate that has the understanding and capability to grow new and existing relationships for the group in the years ahead,” said Keith Street, vice chairman, group lending, The Northview Group.
“Craig is joining us at an exciting time for the group, with the recently announced changes to our buy to let ranges for portfolio landlords and with more product changes in the pipeline for Kensington residential mortgage products coming up,” he added.