Pepper Money has promoted Ryan Brailsford to head of sales for the North from regional development manager.
Pepper Money is currently recruiting to fill his previous role.
This follows the recent appointment of Phil Quinn as national account manager, marking the importance of the market in the North and the value of dedicated business development support.
Brailsford will manage a team of regional development managers, who will be tasked with supporting brokers to grow their business by helping more clients with specialist circumstances.
Ryan Brailsford said: “Changing demographics and working patterns mean that more borrowers are turning to professional mortgage advice and specialist lenders are responding to this demand with increasingly competitive products and service propositions.
“My role will be to help brokers make the most of this opportunity and grow their business by finding a home for more of their interesting cases.”
Clare Jarvis, acting sales director and head of national accounts at Pepper Money, said head of sales for the North is a new role for Pepper Money that demonstrates its commitment and focus on building mutually beneficial long-term partnerships with brokers across the country.
She added: “With a deep understanding of the region, strong connections and unrivalled knowledge about Pepper, Ryan is the perfect choice for the role.”
Vida Homeloans has promoted Mike Cook, who joined Vida in 2016, to commercial director.
He will be in charge of overseeing the development of the balance sheet as Vida grows, identifying new market opportunities and pricing strategies that meet customer needs.
In addition, Andy Middleton has been promoted to head of product and proposition. David Whitford has been promoted to head of intermediary support where he will be building and managing the telephone business development manager team who support Vida’s 10,000 registered intermediaries.
David Tweedy, chief executive officer of Belmont Green, said of these appointments: “As Vida has now exceeded over £1bn in mortgage originations, we have taken the opportunity to make these changes to enable further growth in our business.”