The roles are focused on enhancing lead identification and cross-sales opportunities and on developing staff.
Peter Kendall has moved from his role as regional compliance manager to sales director for Derbyshire, Nottinghamshire, Leicestershire and Lincolnshire, based in Derby.
Mike Peet joins from Countrywide and will be based in Bedford covering the South Midlands.
Tony Richards was promoted from within to become sales director for the South West.
“My passion is developing people. The company encourages everyone to be the best they can,” said Kendall.
John Phillips, group operations director for Just Mortgages and Spicerhaart, (pictured) added: “Tony, Pete and Mike bring a wealth of expertise, experience and passion to the team. We expect these appointments to be instrumental in the continued growth of the company.”