Pearce will lead the strategic development, digital transformation and innovation of the UK mortgage business and as European regional business owner will help drive an ‘improved customer experience’, according to the lender.
Pearce joins from HSBC UK where she was director of retail banking with responsibility for its mortgage business and personal banking products. Her CV includes product roles at several building societies, including Nationwide leading mortgages and subsequently savings, Portman Building Society and The Mortgage Works and Sun Bank.
She joins the executive committee of Santander UK and the retail executive team for Europe.
Nathan Bostock, Santander UK CEO, said: “Tracie has exceptional knowledge of the UK mortgage market, twinned with proven leadership capability and an excellent record of delivery. Her experience, drive and customer centric approach will be a huge asset to the bank as we look to transform our mortgage business in the UK and across the European region.”
Pearce said: “I am delighted to be joining Santander in this new role, which for the first time brings together all parts of the home journey. I am looking forward to working with teams in the UK and Europe to develop and expand the range of solutions to meet the needs of our customer base.”