NatWest is using the awards to recognise broker firms that have gone beyond everyday expectations to put the customer and their local community at the heart of their business. These achievements have only been magnified by the impact of the pandemic.
Across the 12 regional categories, firms were asked to demonstrate their position as a local mortgage and protection expert, their commitment to quality advice, excellent customer outcomes, and their positive contributions to the local community.
The judging process also urged firms to show a clear focus on a more sustainable approach to reducing the social and environmental impact of their business practices and how they encourage others to take a more sustainable approach to environmental issues.
NatWest head of intermediary mortgages Graham Felstead said the lender was delighted to recognise its Local Heroes again.
He added that while it was disappointing this acknowledgement could not be done in person, it did not detract from the hard work, commitment and community focus of all the firms who participated.
“The awards are specifically aimed at recognising the hard work and commitment of mortgage adviser firms that have gone above and beyond normal expectations,” he said.
“These firms have exemplified putting the customer and their local community at the heart of everything they do, in addition to providing sound financial advice for those consumers within their locality.
“We can see again that there are many firms doing exceptional things in their communities.”
Best Firm, East of England
Winner: CLS Money
Highly Commended: Premier Financial Group
Best Firm, Greater London
Winner: Alexander Hall Associates
Highly Commended: BTJ Mortgages
Best Firm, South East England
Winner: Crystal Clear Financial Services
Highly Commended: Forces Family Finance
Best Firm, North East England
Winner: First Mortgage NE
Highly Commended: Mapps Mortgage & Insurance
Best Firm, Yorkshire & East Midlands
Winner: Fulcrum Financial
Highly Commended: Believe Finance
Best Firm, Scotland
Winner: ESPC Mortgages
Highly Commended: Argyll Financial Services
Best Firm, South West England
Winner: TFA Trusted Financial Advice
Highly Commended: Ecclesiastical Financial Advisory Services
Best Firm, South Central England
Winner: The Money Guardian
Highly Commended: Threshold Financial Services
Best Firm, Wales
Winner: Westmore Insure
Highly Commended: Clearwater Financial Solutions
Best Firm, North West England
Winner: Bluetree Financial Services
Highly Commended: Rapport Financial Strategists
Best Firm, West Midlands
Winner: S J Financial Solutions
Highly Commended: JAM Advisors
Best Firm, Central England
Winner: RTA Mortgage & Financial Services
Highly Commended: JLM Mortgage Services