The HomeBuyer app aims to improve lead generation and management for advisers and speed up the way borrowers share their information with brokers.
It is available for free on Apple and Android platforms from today and connects directly with the Smartr365 system.
By scanning a QR code or tapping a Near-Field Communication (NFC) chip in an estate agent window, on a property search site or in an email, customers can automatically and remotely enter their details, share them with a broker and connect instantly with their adviser to begin the application process.
Brokers and introducers can generate QR codes, weblinks and NFC chips, unique to their business, at no additional cost.
Client data is shared from the app with the broker, allowing them to work on the case in the Smartr365 platform.
There are also plans for borrowers to be able to search through products and criteria eventually.
To see the HomeBuyer app from the customer’s perspective, Smartr365 has released a demo QR code on the image above.
Conor Murphy, CEO of Smartr365, said: “Keeping pace with consumer demand is paramount in our service-first industry, and it was a natural step for us to find a way to bring all the benefits of Smartr365 to a borrower’s fingertips.
“Today’s announcement builds on our ambition to make each step of the mortgage journey better and is the latest in a long list of developments to the platform.
“Borrowers and introducers have never been able to interact with a broker in this way before, and we’re confident that this type of technology is the future of the mortgage process.”
Murphy added that by “seamlessly linking borrowers, introducers and brokers, the HomeBuyer app makes up the final piece of the puzzle for a truly frictionless and end-to-end mortgage journey through Smartr365.”
“Brokers benefit too, as they can now acquire leads and all required details through the app at no additional cost.”