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Pure Retirement restructures and expands adviser sales teams

  • 25/01/2022
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Pure Retirement restructures and expands adviser sales teams
Pure Retirement has expanded its intermediary sales team, aiming to offer its adviser network ready access to extensive support via relationship managers, telephone BDMs and field-based BDMs.


Former business development manager (BDM) for the central region Anna Thompson has been promoted to sales operations manager.

The lender said the new role will focus on enhancing processes and relationships with key strategic partners to ensure the best possible experience when transacting with Pure, as well as working closely with a number of internal stakeholders to ensure aligned priorities and drive further business development.

Thompson said: “Having gotten to know and understand our adviser network through my time as a BDM, it’s exciting to be able to take that knowledge and apply it in my new role and strengthen relationships with key partners. Additionally, I’m really looking forward to working with our wider business on a holistic level and exploring ways to improve and streamline the adviser journey, and generally looking to better the experience we offer our advisers and their clients.”

The lender added five relationship managers to the sales team during the second half of 2022 to augment the regional telephone and field-based BDMs and provide support to the firm’s adviser network on a day-to-day basis.

Head of intermediary sales, Chris Flowers said: “In a competitive market that’s continuing to see record borrowing levels and an increasingly diverse client base, we appreciate that advisers are looking to lenders to support them when it comes to keeping them informed of the latest developments, market movements and assisting with their applications. The expansion of the sales team is our way of underlining our commitment to offering the levels of support the growing sector deserves.

“Both my team and I are really looking forward to interacting with the wider market and to build on our relationships within the later life lending and financial advice sectors.”

In October last year, Pure Retirement launched the Emerald range giving customers the option to repay up to 12 per cent of the initial amount borrowed annually with no early repayment charge (ERC). The product targets those aged between 55 to 95 for properties valued between £120,000 and £2m.

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