Hendry (pictured) has been appointed director of sales taking full responsibility for the specialist lender’s sales proposition, including its national sales and regional account managers.
He joined Foundation in 2018 and was previously head of sales.
Whitear takes on the role of director commercial development overseeing adviser sales support, marketing, adviser registration and management, and Foundation’s internal customer relationship management team.
He also joined Foundation in 2018 as national sales manager before working his way to head of commercial development.
Hendry said: “I have been on an incredible journey over the last four years and am very proud to be working for a lender like Foundation, especially now that I am fully responsible for the entire sales team who work so hard and care so much about advisers and their businesses.
“In a post-Covid world it is imperative we adapt to the changing landscape of the intermediary sector while continuing to meet adviser demands and providing exceptional service to them and their clients. I am looking forward to the challenges that will come with this new role and continuing to develop our sales proposition in the wider market.”
Whitear added: “At Foundation we continue to expand our proposition and put in place the structures required to deliver for advisers and their clients across a growing range of product sectors.
“Good communication is therefore vital and a big part of my role is being that link between Foundation, particularly the sales team, and the advisers who place business with us. I’m looking forward to meeting those challenges in this new role and ensuring Foundation is leading the way in terms of our adviser relationships and the way we thrive together.”
