Smoove is investing in its technology and platforms “to revolutionise the home ownership process at every touchpoint” to make the current mortgage and moving system less stressful and more streamlined for everyone involved.
All platforms under the brand remain in service and consist of Econveyancer, DigitalMove, Legal Eye and Amity Law.
The Smoove group wants to provide “an end-to-end, digitally empowered moving experience at every stage”. It is investing in new technology to drive automation and build products and services for estate agents, conveyancers, mortgage brokers, lenders, and consumers.
The rebrand also includes a new logo and website hellosmoove.com.
Jesper With-Fogstrup, CEO of Smoove (pictured), said: “Buying a home is one of life’s most stressful experiences. It’s slow, fragmented, uncertain and overcomplicated. Our rebrand reflects our ambition to simplify and revolutionise the home moving and ownership process.
“Smoove’s aim is to make the experience frictionless for all parties in the process. Whether that means providing transactional visibility, streamlining the process, reducing uncertainty and completion time which will ultimately ensure a more satisfactory outcome for everyone.
“For conveyancers, this also means minimising the manual element of the process. Over the last three years, our platform has saved around 1,360 days’ worth of onboarding and admin time.
“To date we have helped with more than 850,000 home moving and refinancing transactions. Smoove has a huge range of data, insight and technology to help us write a new chapter in this next exciting growth phase and help many more people enjoy a Smoove home moving experience.”
