The deal sees WHJE take a 75 per cent stake in the marketing training and consultancy firm, Grey Matter Marketing Solutions, launched by Knight in 2001.
WHJE was established in 2012 and comprises 15 marketing communications brands with 40+ employees and delivers a turnover of £7m.
Knight remains principal and an active shareholder and he will also continue to run the Mortgage Marketing Forum.
Over a lengthy career, Knight has held consultancy and marketing positions at a raft of heavyweight mortgage brands including Foundation Homeloans, Pepper, Castle Trust, GMAC RFC, Platform and Natwest.
Knight said: “This is really exciting, as the deal provides so many new opportunities for Grey Matter Marketing Solutions and its clients. As a company we have plans for growth and this deal will enable us to offer a wider range of services to clients and bring an important additional service and a new potential to WHJE.”
WHJE: ‘Grey Matter brings a new bespoke service to our group’
Martin Wiggins, chief executive officer, WHJE, welcomed the news, adding: “Grey Matter Marketing brings a new bespoke service to our group and an opportunity for both companies to meet the challenges and opportunities of a new media age together.”
“We look forward to helping Grey Matter Marketing grow in its core markets and beyond, ” he said.
Grey Matter Marketing Solutions provides a range of strategic marketing consultancy services as well as bespoke marketing training and development for organisations.
WHJE now has 14 firms within is group, which include WPB, media buyer Cloth Court and brandformula.
