James Bloom (pictured), was with the Regentsmead Group for 29 years, working his way up to chief executive and growing the development finance business, including creating the short-term lending department.
Following receipt of its full banking licence earlier this year, Masthaven will create a specialist development finance division, delivering tailored savings and second charge products, which will be headed up by Bloom.
He said it took something “incredibly exciting” to persuade him to leave Regentsmead after 29 years.
“I could see this was the very special business which I would be delighted to join,” he said. “We are going to be re-launching our development and refurbishment products – combining low cost of funding with a five star service to create a market-leading proposition.”
Bloom will begin his role at Masthaven on 6 July.