Freedom said the deal is part of a wider growth strategy to secure Freedom Finance’s place as the pre-eminent loan platform in the UK.
As part of the agreement, Sensible Home Finance will be re-branded as Freedom Mortgages, and will be run by Andrew Fisher the owner of Sensible Home Finance. At the same time, a new bridging and commercial arm has been created to bolster the company’s offering in these areas.
In June, Freedom Finance experienced another record-breaking month which it says is a clear sign that borrowers want more flexible lending options than the traditional high street banks currently offer.
Brian Brodie, CEO of Freedom Finance, said: “From the moment we started looking for a mortgage and loan broker to join the Freedom Group, we knew that we needed to find an organisation that shared our values and ambition. I believe in SHF we have found a highly respected team with a great business and they will be a hugely valuable addition to Freedom.
“This deal enables Freedom to broaden the product range on its platform while becoming a more significant player in the second charge market. We are very excited about the future and believe that together Freedom Finance and Sensible Home Finance will make a significant impact on the consumer finance market.”
Andrew Fisher, Owner of Sensible Home Finance, said: “This opportunity represents an exciting new chapter for Sensible Home Finance. We know that by joining the Freedom family we can take our business to the next level. Our customers will benefit from Freedom Finance’s online capabilities, loan platform and unrivalled breadth of finance options. We are confident that we can now help many more customers satisfy their lending needs easily and safely.”