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Signature recruits sales manager as it continues expansion

by: Edward Murray
  • 21/11/2016
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Signature recruits sales manager as it continues expansion
Signature Private Finance is aiming to improve its enquiry conversion rate with the appointment of sales manager Steve Sanderson.

Sanderson comes to the privately-owned principal lender from recent roles with Clever Lending and Brilliant Solutions and is tasked with managing existing broker relationships and developing new ones.

Tony Gilbertson (pictured), CEO at Signature, said Sanderson’s experience as both a regulated mortgage broker and a property developer would help him deliver in his new role.

He said: “This is not just about securing new business, but managing our sales process more effectively and efficiently. He [Sanderson] understands that although we always look for reasons to lend, we have strict criteria that dictate our ability to lend.

“I expect our lending team to now process better qualified enquiries, with a greater likelihood of success. Given the level of enquiries we are now dealing with, it’s important we spend our time wisely.”

Commenting on his new position Sanderson said: “The brokers we are looking to build or strengthen relationships with recognise the strength of Signature’s offering; low monthly rates, high LTV, quick decisions and a commitment to lending.”

He added: “I understand what brokers want and will be working closely with merchant brokers and our BDMs to spread the Signature message – we have funds and we’re ready to lend, now bring us a deal we can support.”

In recent months, Signature has appointed, Bal Dhillon as lending associate, Trevor Melly as lending manager and Danny Power as business development manager in the North, whilst confirming Tony Gilbertson as CEO.

The firm has also said there will be further appointments in the coming months.

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