The loan, which features a rate of 9%, was launched earlier this week exclusively through Fluent for Advisers.
Laura Walters, head of business development at 1st Stop Group, said the lender plans to roll this product out to the rest of the market mid April.
The product is available for loans up £50,000 and on terms from 24 months to 300 months.
Walters added: “1st Stop has conducted a lot of market research and found that the market was penalising good customers with little equity by offering high rates. We expect to see a good take up.”
Simon Moore, director, Fluent Money said: “I have been working on this product for over nine months with 1st Stop. There are high LTV products in the market already, but the increase in interest rates being charged between 85% and 90% for the same clients was significant.”