Seal brings over 20 years of financial services experience to the lender and joins from Kent Reliance where he was head of sales. Prior to that he held roles with Virgin Money, Chelsea Building Society and Barclays.
The appointment follows Bluestone’s recent revamp of its product range.
David Torpey, managing director at Bluestone Mortgages, said: “Following our recent product overhaul, we have seen an increased demand for our services and products. We want to continue helping customers who are currently underserved by mainstream lenders and today’s appointment reaffirms our commitment to expanding and improving our offering.”
He added: “In his newly created role, Steve will focus on developing strong relationships with our key intermediary partners. Steve has extensive distribution knowledge as well as deep insight and understanding of what support brokers need in today’s market. We are confident that Steve will be a great addition to the team and support our growth plans.”