Sneddon (pictured) joins from The Mortgage Lender where she was national account manager responsible for supporting intermediary partners across the business, having progressed from key account manager.
She will be responsible for building and maintaining strong relationships with a portfolio of accounts, while also supervising and supporting regional managers to maximise sales leads within these accounts.
“Laura has a wealth of financial services experience and has been appointed to the newly created role as part of Masthaven’s ongoing expansion,” the lender said.
Her career includes a stop at Together as business development manager.
Sneddon said she was delighted to be joining the Masthaven team.
“It’s exciting to be part of an engaging and motivated team with a company culture that welcomes change,” she said.
“I’m looking forward to working with my accounts to continue the great work the team has started.”
Masthaven sales director Rob Barnard added: “Masthaven continues to invest in hiring the best senior talent as well as developing and training our current team.
“Laura has extensive experience in the financial sector, and we are confident she will add a significant strength to our growing leadership team.”