Jolly (pictured) has more than 20 years’ experience in the lending sector and was previously head of the commercial specialist team at Together having been with the business for nearly 15 years.
“Having worked across many different areas of the lending sector, from sales and underwriting to working with developers, broker partners, solicitors and valuers, Jamie brings with him extensive experience and understanding of the industry,” the lender said.
At the end of last year it announced a £300m investment and rebranded from its original name The BridgeCrowd.
SoMo CEO Louis Alexander said: “Jamie’s experience will be invaluable as we look to grow in 2021.
“His focus on the personal touch aligns with my vision for SoMo, and alongside his breadth of knowledge of the sector makes him a great fit to not only support the businesses evolution but our customers through the important year ahead.
“We pride ourselves on being a safe, sensible and secure lender and I know that with Jamie leading the team we will continue to lend this way.”
Jolly added: “The last 12 months have been challenging for the industry, but I’m optimistic about the possibilities of 2021 and I want us to be known as the relationship-focused lender which truly reflects the market we represent.
“It is crucial that we rally together as an industry, remaining open, transparent and collaborative. At SoMo we want to advocate for and lead with a culture of unity.
“With this in mind, I’m enjoying meeting more of the brilliant brokers and lenders who are seeking alternative specialist loans and working alongside them to harness new opportunities.”