The Loan Partnership updates brand and website

Under the leadership of managing director Joe Defries (pictured) both the logo and website have been updated.

The Loan Partnership was established in 2013 however the branding and website have remained largely untouched until Defries took over 12 months ago.

The specialist finance broker was acquired by Pivotal Growth in May last year. Pivotal Growth, led by Simon Embley, the former chairman of LSL Property Services, was launched in 2021 as part of a £200m venture between LSL and investors Pollen Street Capital.

Defries said: “I’m acutely aware that you only get one chance to make a first impression, and I felt that the previous branding and website didn’t reflect the business we have evolved into over the last 10 years.

“We are a modern business, and I wanted our shop window to reflect that. Being part of the Pivotal Growth group of companies has made achieving this a lot easier. I had fantastic support for the project from them and was also able to draw on the expertise of Dolly Draper, director at The Hidden Margin.”