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At a glance – the Pepper Money Specialist Lending Study

Pepper Money
At a glance – the Pepper Money Specialist Lending Study
Pepper Money
Written By:
Posted:
April 8, 2025
Updated:
May 20, 2025

This is now the fifth year of our landmark Pepper Money Specialist Lending Study, which was originally launched as an Adverse Credit Study in Autumn 2019.

The primary objective of the initial study was to provide a number for the number of people in Britain with a missed credit payments on their credit file, within the last three years, to provide a definitive figure for the number of people with recent adverse credit who might be rejected by a high street lender.

In order to do this, we worked with YouGov to carry out research amongst a demographically representative sample of the British adult population to ensure our results were statistically robust, and we have continued with this thorough approach, surveying more than 4,000 people this year.

Over the years, the study has grown in scope and reach, with this year’s edition covering a range of topics including adverse credit, unsecured debt, employment types and income sources, prospects for homeownership, second charge mortgages and attitudes towards sustainability.

A primary focus for the Autumn 2024 Specialist Lending Study, is cost-of-living and its ongoing squeeze on household finances. The ongoing economic situation is not only driving more people to turn to credit and leading to more missed payments, but also encouraging workers to take on additional sources of income and impacting issues towards homeownership prospects.

The findings of the study underscore the profound challenges facing households in the current economic climate. Despite these hardships, there remains a robust aspiration for homeownership, even among those with adverse credit histories. This determination presents an opportunity for mortgage brokers and specialist lenders to play a crucial role in navigating this complex financial landscape.

We firmly believe that, by leveraging the insights provided by this study, mortgage brokers can better support a growing number of customers, particularly those who might be overlooked by mainstream lenders.

Here are some of the key findings of this year’s study.

Hundreds of thousands of borrowers lock into next mortgage deal six months in advance

COST OF LIVING

Over half (57%) of all respondents saying they are continuing to see a decrease in their amount of disposable income.

61% say they are currently concerned about their financial situation as a direct result of the cost-of-living crisis, while 78% think current state of the economy will make it harder for them to get a mortgage in the future. These are both slightly down from the last study.

Nearly three quarters (73%) of all respondents say that an increase of £100 to monthly bills would have a significant impact on their finances.

A third of all respondents (33%) have used a credit card or other borrowing to pay for food shopping or utilities in the last 12 months, and 6% have borrowed to pay their rent or mortgage.

Some 32% of people have considered moving home to a cheaper area and 21% have considered downsizing.

Further, 34% of people say their financial situation is negatively impacting their mental health.

 

ADVERSE CREDIT

Some 8.38 million people (16%) have experienced adverse credit in the last three years. This is the highest level since we launched our regular study.

Of all those who say they have missed a credit payment, nearly half (46%) say they have gone on to miss more than one payment.

Around 1.76 million people with adverse credit are planning to buy a property in the next 12 months.

FIRST-TIME BUYERS

Nearly seven in 10 (69%) of people who do not currently own their own home say that they would like to in the future.

Some 22% think that it will take more than five years for them to be in a financial position where they can own their own home, whilst 36% think they will never be in a position to do so.

Saving for a deposit is cited as the biggest barrier to owning a property (32%). However, nearly 64% of respondents either don’t know the size of deposit they require, or think they need a deposit of 20% or more.

 

REMORTGAGING

Some 4.2 million (8%) people have an existing mortgage deal that is coming to an end in the next 12 months.

More than 920,000 mortgage customers with adverse credit have a deal coming to an end over the same period.

Two thirds (68%) of respondents are not aware of the difference between a product transfer and a remortgage and 54% say they wouldn’t be interested in a product transfer from their existing lender, which might come at a higher rate, even if it meant they wouldn’t have to go through the full remortgage process.

 

SELF-EMPLOYMENT

Nearly three quarters (72%) of self-employed people think that self-employment makes it more difficult to get a mortgage, with 46% of this group saying it makes it a lot more difficult.

Of those surveyed, 43% of self-employed people say their income has increased in the last year compared to the previous two years. A further 29% say their income has increased by 10% or more.

 

COMPLEX INCOME

Some 7.34 million people (14%) say they earn income from more than one job as a result of the cost-of-living crisis.

More than one in five (22%) of workers receive variable income from their employment.

OUTSTANDING DEBT

Nearly one in three (30%) of people with adverse credit have outstanding debts of more than £5,000 and 41% say this debt has increased in the last 12 months.

Some 42% of respondents with adverse credit say they are concerned that their level of outstanding debt today will negatively impact their chances to get a mortgage in the future.

Around 8% of all respondents say their minimum monthly required credit card payment has increased by £100 or more in the last 12 months.

SECOND CHARGE MORTGAGES

Nearly four in 10 people (39%) who have remortgaged in the last 12 months say they increased their borrowing when they switched their home loan.

Only 12% of respondents say they would consider a second charge mortgage if they were raising money with additional borrowing secured on their home, but 54% don’t know what option they would choose.

The main reason people would consider a second charge mortgage is for home improvements (51%), with the second most popular reason being debt consolidation (30%).

Nearly one in three people (31%) say they would consider using money from, a second charge mortgage to pay off debts if it would reduce their monthly credit payments.

CREDIT REPORTS

Four in 10 people (40%) are registered with a credit scoring platform and this increases to 54% of people who have adverse credit.

Some 68% of people say they know how to read and understand a credit report, while 37% of people with adverse credit think they would need to wait three years or longer before applying for a mortgage having received a county court judgment (CCJ). A further 18% think they would need to wait longer than five years.

 

Over half of brokers seeing demand from SME clients grow in Q1

THE ROLE FOR BROKERS

Half of potential homebuyers with adverse credit (50%) say they would speak to a mortgage broker for advice on getting a mortgage. This is slightly down from the last study when 54% said they would speak to a broker.

The most popular ways of finding a broker are recommendations from family and friends (47%) and 46% would use online research.

The ability to access lenders that are not directly accessible to customers is the most popular reason for speaking to a broker (67%). This is followed by finding the best rate in the market (64%), and the professional advice they can offer (58%).

To access a full copy of the report click here 

N.B Population figures are based on the ONS projection for the UK adult population of 52.4 million