Industry Heroes
Twitter top 10 mortgage broker influencers – Accord Mortgages
Accord Mortgages has revealed its top 10 intermediary influencers on social media to coincide with the launch of its Twitter broker account @AccordMortgages,
The intermediary-only lender, which is part of Yorkshire Building Society Group, considered a number of key factors, including the number of tweets, number of followers and how long each user has been active on Twitter, to rank the most the prominent tweeters.
The top 10 is:
| Name | Handle | No of followers | No of tweets | Date joined Twitter |
| 1. Andrew Montlake (Coreco) | @montysblog | 4,844 | 29,100 | February 2009 |
| 2. Lea Karasavvas (Prolific Mortgage Finance) | @Mortgage_Mind | 3,923 | 21,900 | April 2010 |
| 3. Emma Coffey (Goldsmith Williams) | @EmmaMariaCoffey | 3,601 | 36,600 | February 2009 |
| 4. Ying Tan (The Buy to Let Business) | @TheBTLBusiness | 2,492 | 2,204 | April 2010 |
| 5. Matthew Arena (Brilliant Solutions) | @MatthewArena | 1,367 | 1,525 | July 2009 |
| 6. Jeremy Duncombe (Legal & General) | @JeremyDuncombe | 998 | 1,379 | June 2013 |
| 7. James Chidgey (Mortgage Advice Bureau) | @MAB_JChidgey | 511 | 798 | May 2015 |
| 8. David Hollingworth (London & Country) | @D_Hollingworth | 391 | 1,690 | September 2011 |
| 9. Craig Hall (Legal & General) | @Craig_A_Hall | 330 | 1,279 | February 2012 |
| 10. Lauren Bagley (Sesame Bankhall Group) | @lauren_bagley | 691 | 669 | October 2010 |
David Robinson, national intermediary sales manager at Accord, said: “Many brokers are using social media, in particular Twitter, as a platform to share information with their fellow intermediaries, which is very encouraging.
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“Brokers are adapting their business to reflect advancements in technology and the way they want to receive information from lenders is changing too. Therefore we believe it’s important to communicate with brokers via channels that best suit their needs.
“Taking on board feedback from intermediaries we have also launched a new-look website, which we hope brokers will find easy and simple to use. We’re always looking to improve the way we support brokers, so my message is please get in touch to let us know your thoughts, including via the @AccordMortgages Twitter account.”