The service, Nationwide Now, is expected to increase customers’ access to mortgage advice at a time that suits them.
The consultants will offer the same beginning-to-end mortgage service as an in-branch consultant.
Graeme Hughes, Nationwide’s group director of distribution, said: “This face-to-face service is just like being sat at a desk with a consultant.”
The society’s customer-feedback survey showed that 94% of people who had used the service said they thought it was a good or excellent replacement for a face-to-face meeting.
Hughes said branch employees would be on hand to offer additional help.
Nationwide claims to be the first financial services provider in Europe to use this technology for mortgage appointments and plans to roll out the service to all its branches.