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A new ISA won't solve the FTB challenge alone, especially a less generous one – Bamford

A new ISA won't solve the FTB challenge alone, especially a less generous one – Bamford

Patrick Bamford, head of international business development at Qualis Credit Risk, part of ANV Group
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Posted:
July 20, 2026
Updated:
July 20, 2026

The government's consultation on replacing the Lifetime ISA (LISA) with a new First Time Buyer ISA sends a clear message.

Despite all the political change we have seen over recent weeks, helping more people onto the housing ladder remains firmly on the agenda.

Whether the proposed replacement proves as attractive as its predecessor is another matter entirely, though. For many prospective buyers, it will inevitably feel like something of a downgrade, even if it continues to provide a government bonus for those prepared to save regularly towards their first home.

That should not, however, distract from the bigger picture.

Successive governments have recognised that saving for a deposit remains one of the biggest obstacles facing first-time buyers, and any measure that encourages long-term saving deserves consideration. However, my advice would be that if you are currently 18 and eligible to open a LISA before the new arrangements come into force, there is certainly a case for doing so while the existing rules remain available.

However, even if the new ISA succeeds in helping more people build a deposit, that is only one piece of a much larger puzzle.

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Access to lending matters just as much

Over recent months, the Financial Conduct Authority (FCA) has also made it clear that it wants to explore how lenders might better serve borrowers who have traditionally found it more difficult to access mortgage finance, with first-time buyers featuring prominently within that discussion.

Alongside this, we continue to hear debate about higher loan-to-income (LTI) lending, longer mortgage terms, more flexible affordability assessments and interest-only mortgages for selected first-time buyers.

Taken together, these developments suggest policy is beginning to move beyond simply helping people save. There is now growing recognition that, if more first-time buyers are to enter the market, they must also be able to access mortgage products that properly reflect today’s affordability challenges.

That inevitably places lenders at the centre of the conversation.

 

Greater flexibility also brings greater responsibility

While the FCA appears willing to provide lenders with more flexibility, that does not automatically mean every lender will feel comfortable expanding into new areas of lending overnight.

For more than 15 years, lenders have operated within a regulatory environment that quite rightly encouraged caution following the financial crisis. Many have developed lending policies that go beyond minimum regulatory requirements, and changing those approaches will take time, regardless of any changes made by the regulator.

If lenders do decide to broaden access for first-time buyers, whether through higher income multiples, more innovative affordability models or other product developments, they will naturally need to consider how any additional exposure is managed. Supporting more first-time buyers should never mean abandoning prudent underwriting, but it may require lenders to think differently about how risk is shared and mitigated as they pursue carefully considered growth.

That is why discussions around innovation should not focus solely on product design. They should also include the tools available to help lenders support a wider range of borrowers while maintaining the risk appetite that boards, shareholders and funding partners quite reasonably expect.

 

The market needs every part of the process to work

The proposed First Time Buyer ISA demonstrates government remains committed to supporting aspiring homeowners, even if the latest version may not be quite as generous as the scheme it replaces.

However, helping someone save a deposit is only the beginning. They still need access to suitable mortgage products, lenders willing to support them responsibly, and advisers who can guide them through what is becoming an increasingly varied and complex marketplace.

For lenders, the challenge over the coming months will not simply be deciding whether greater regulatory flexibility creates new opportunities. It will be determining how to use that flexibility responsibly, ensuring more first-time buyers can access sustainable homeownership without compromising the strong lending standards that have served the market well for many years.

If government, regulators, lenders and advisers can all play their part, then this new proposed First Time Buyer ISA should come to be seen not as one element of a much broader and more effective strategy for supporting the next generation of homeowners.

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