Mortgage News
Yorkshire BS confirms L&G as main advice provider
Legal & General (L&G) has become Yorkshire Building Society’s main provider of financial service advice and products across all its brands.
L&G already provides financial advice in the Yorkshire and Barnsley branded branches and contact centres.
This partnership will now be rolled out to the Chelsea branches and contact centre later this year.
In the last three years Yorkshire has grown as a result of three mergers with Chelsea, Norwich & Peterborough building societies and the acquisition of Egg mortgage and savings books.
Ian Bullock, sales and marketing director at Yorkshire Building Society, said: “As a larger organisation it is important that we continue to review all areas of our business to ensure that the best value and customer service is provided to our members.
“The Yorkshire has committed to continue to offer a full range of financial services to our customers after the Retail Distribution Review (RDR) is implemented in January 2013 and we believe that working closely with Legal & General will provide us with a strong basis to do this.
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“Preparing for RDR is challenging but at a time when other key high street providers are turning their back on providing financial advice to consumers, the Yorkshire and L&G are fully committed to this market and we have worked together to design what we believe is a market-leading proposition.”
Chris Last, managing director of bank and building dociety distribution at L&G, said: “We share with the Yorkshire a desire and ambition to take advantage of the opportunities that the RDR brings, and look forward to working with the Society to deliver a range of advised and non-advised products and services for the benefit of their existing and future members.”