At SBG, Martin was responsible for developing and delivering the strategy for the brand, communications and events and led initiatives to drive broker education and enhance the company’s broker experience.
Martin has also previously worked for Together, Aldermore and Platform.
Emma Hollingworth, LSL Group’s chief distribution officer, said: “Laura brings over 20 years’ experience in financial services and is an award-winning marketer who will add real value to the support we provide to our adviser firms across the group.
“She is a brilliant and hugely respected marketer with a real breadth of experience. Her ideas, energy and enthusiasm will be a real asset to the group.”
Martin (pictured) added: “I’m excited to be joining the superb team at LSL. This is such an exciting time, as we further develop our business for the future. I’m looking forward to continuing strengthening our position as a broker-first business.”
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Earlier this month, LSL hired Jane Thirlwell, who also came from SBG, as director of transformation and change.
Announcing its six-month results for the year, the financial services network business of LSL reported £4.3m in underlying operating profit and an increase in its market share of the purchase and remortgage market from 10.5% to a record 11%.
