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Royal London hires Mehta to protection team

Royal London hires Mehta to protection team
Anna Sagar
Written By:
Posted:
June 9, 2025
Updated:
June 9, 2025

Royal London has hired Setul Mehta to the role of “Take to Market Lead” for protection, reporting to proposition head Fi Wynn.

Mehta was most recently the founder of SM Advice, a social media management company, and is also a board director for the Investment and Life Assurance Group and a board trustee for The Pegasus Partnership Trust.

Prior to that, he was the head of UK intermediary distribution for around a year. Before that, he spent over 18 years at The Openwork Partnership, most recently as the head of partnership services.

Wynn said: “Setul is a great enhancement to our protection team and further strengthens the breadth and depth of talent we have. He will bring new perspective and energy to complement our existing team to help deliver our ambitious plans.”

Metha added: “Royal London has a powerful story to tell in protection and I’m thrilled to step into this role to bring that story to life, connecting with advisers, their clients, the industry, and the mutual as a whole. This role will support closer alignment with our pensions and investments teams, helping to unlock holistic protection advice whilst complementing core client needs, in turn reducing the protection gap.”