Watkins joins from Scottish Widows, where she worked for a decade, most recently as managing director for retirement and longstanding. She was also a member of the executive committee.
While at Scottish Widows, Watkins developed a £6bn bulk annuity business, led the optimisation and growth of the annuity portfolio and played a significant role in the modernisation and digitisation of its operations.
Before working at Scottish Widows, Watkins was a partner at Lane Clark and Peacock LLP, and also held senior roles at insurance businesses including MetLife Assurance and Ace European Group.
At Canada Life, Watkins will succeed Lindsey Rix-Broom, who will continue to lead Canada Life UK as well as fulfilling her role of chief executive of Europe at Great-West Lifeco until Watkins’ appointment is finalised.
Watkins will report directly to Rix-Broom and join the Great-West Lifeco European leadership team.
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Rix-Broom said: “Emma brings a wealth of experience, a strong history of impactful leadership, and a clear strategic vision. Her deep expertise, combined with her proven ability to lead complex businesses and foster innovation, makes her the ideal person to lead Canada Life UK through its next phase of development and growth.
“I am delighted to welcome her to the business and look forward to working closely with her as we continue to deliver on our commitment to helping our customers build stronger, more financially secure futures.”
Watkins added: “I am honoured to join Canada Life and take on the responsibility of leading the UK business at such a pivotal time. Canada Life has achieved significant milestones under Lindsey’s leadership, driven by a clear strategy and focus on delivering value to customers, and underpinned by the company’s people-centred culture.
“I am excited to build on this momentum and look forward to working with Canada Life’s talented team to drive innovation, expand our market presence, and enhance our offering to meet the evolving needs of customers.”
